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Amazon marketing refers to the strategies and techniques used by businesses and individuals to promote and sell their products on Amazon. This can include optimizing product listings, using Amazon advertising tools, leveraging Amazon's search algorithms, and utilizing customer reviews and ratings. Amazon marketing can also involve building a brand presence on the platform through activities such as creating a storefront, participating in Amazon's influencer program, and using social media to drive traffic to Amazon product pages. The goal of Amazon marketing is to increase visibility, drive sales, and ultimately grow revenue on the platform.
